I just did a post on SpoutBlog’s web and technology side about the cable channel Current TV. A mere year ago the idea of user-generated content as a source of entertainment was so new it was puzzling people; now, in a world with YouTube, the concept is old hat.

So what do you all think about this other aspect of Current TV: letting viewers create advertisements? Here's what the San Francisco Chronicle article says:

“Current has since led the industry in the commercialization of that [viewer-created entertainment] concept, as its viewers are creating ads for its leading advertisers. Half of Toyota and Sony's commercials on Current are made by the people watching them, giving advertisers a window into the mind-set of the coveted younger demographic.”

I think it sounds pretty darn cool. Has anyone seen any of these ads? Better yet, has anyone connected to Spout made one yet?