A guy and a girl are sitting in a bar. They're discussing general things like work and mutual friends. She makes a film reference, he picks up on it, then the bartender, who has just come over to see if they want another round, says he loves that film too. Then he starts talking about another film and so on.

Films, people, and groups have an organic relationship. The lines are blurry. They're constantly expanding and contracting, overlapping in all kinds of crazy configurations. People watch films, say something about them in a group, which prompts someone else to say something about another film. Maybe a handful of the people there make a point to see that film. And who knows? Every so often, a person who ends up watching the film may be changed forever.

Maybe they'll take a completely different path in life, or maybe their view of the world will shift slightly. Then, as that person falls into relationships with various groups of people...well, you see where this is going. Along the way, people are talking about films with each other left and right. About a year ago, we thought: "If this can happen on an everyday basis in the physical world, what would happen if these organic relationships between people and film existed online, where geography isn't an issue?"

(This screen shot is of the Spout Alpha site and may look very different from the Spout Beta site that will soon be available to the public)